Marketing & creative to help your edtech business grow
HeyThere uses decades of K-12 expertise and exceptional creativity to help you break through in this crowded market.
Do better marketing.
We provide the strategy, design, and marketing services of an in-house team, without having to hire one.
By deeply understanding K-12—the people, systems, funding, cycles, and buying behaviors—we’re able to prioritize the tactics that work, and hit the ground running.
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Resonate with teachers
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Get through to admins
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Stand out amongst competitors
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Quality design
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Educators-first mindset
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K-12 experts
• Resonate with teachers • Get through to admins • Stand out amongst competitors • Quality design • Educators-first mindset • K-12 experts
How can we help?
No two conversations with potential partners are the same, but there are some consistent themes. We pride ourselves on being helpful and authentic, above all.
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Ready to jazz up your look, fine-tune your pitch, and deck out your deck? Let’s make sure every teacher and admin feels like you’ve got the solutions they need.
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Think of us as your extra teammates. We’ll brainstorm the next best options to gain mindshare, then outline a custom plan for high-ROI tactics across any imaginable channel. Seriously, we consider everything.
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Got a new idea, message, or product you want to promote in a specific state or with a new audience? Need some educator insights on a fresh project? Let's talk about it!
Areas of expertise
Marketing Strategy
Product Marketing & Messaging
Email Marketing
Sales Enablement
Website
Branding & Identity Development
Design Services
Photography & Video
Motion Design
Social Media
Content & Influencer Marketing
Marketing Ops & Automation
Media & News Releases
Case Studies
Google PPC & Paid Social
Our approach
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Strategy
It all starts with you. We partner to align your business goals to a marketing plan.
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Ideation
We then develop copy & creative that brings your product to life.
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Delivery
With a strategy aligned and assets created, we deploy your story at the perfect time.
Case studies
While we specialize in edtech, we represent brands across a broad spectrum of industries.
Who we are
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A former educator, Hallie Smith has over 25 years’ experience in edtech, most recently leading marketing at sales-led, product-led, and partnership-led growth organizations.
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Creative director with 20 years of story-telling expertise spread across film, photography, design, copy, and social channels with the express result of creating, curating, and growing cult brand identities.
Experience
What people say
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“You’re proposing, shaping, and stimulating ideas while remaining open minded and flexible to tweak your work. Great job.”
S. Silberman, Executive Vice President, AVID Center
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"I've never seen a marketing team do so much with so little. Most of the opportunities we have started from work you did."
C. Arvanitis, Director of New Business, Littera Education
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"The commitment to quality creative is incredible. We're lucky whenever we get to partner on projects."
J. Schulz, Owner, Studio Schulz
We’re here to help—in whatever way works for you.
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As Your Fractional Team
All the ideas, design, and campaign deployment, with the flexibility to change priorities on a dime
Monthly retainer based on # of hours
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By Project
Clear deliverables aligned to goals and objectives with a beginning and end date
Project-based pricing
Let’s connect.
How can we help grow your revenue, make a campaign happen, or bring an idea to life? Let us know. Not even sure what you need? That’s just fine. We like to meet new people and talk about wild ideas. So let us know yours.