The local Maker’s Mark sales team challenged us with creating a monthly digital media content series of how-to’s and explorations into Maker’s Mark Whisky with America’s finest bartenders. Meet them, learn to make drinks with them, and elevate the bourbon experience with a series called Cask Conversations.

We worked closely with the local team to thoroughly understand what makes a great cocktail, how to make the bourbon “sing” and the qualities they look for in mixologists. With those discoveries in mind, we found two local bartenders and showcased them, and their work in a photo and video heavy social experience